| Type | Privately held company |
|---|---|
| Industry | Communications |
| Founded | 1981 |
| Founder(s) | Eric Wright |
| Headquarters | Chelmsford, UK |
| Area served | Worldwide |
| Key people | Paul Luxon(MD) Mike Falck(CRSO) Jason Elkins(SM) |
| Revenue | US$215,549(2008) |
| Operating income | US$207,343(2008) |
| Net income | US$158,464(2008) |
| Owner(s) | Eric Wright Associates |
| Employees | 100,000(Including associates) |
| Website | http://www.ewa.ltd.uk |
EWA is part of one of the world’s largest communications service companies (WPP Group),[1][2] which provide bespoke multi-channel communication solutions. EWA is based within the UK and employs over 10,000 people.
According to the Haystack Groups analysis of EWA's disciplines,[3] EWA services can be broken down in to the following :
• 30% Customer relationship management
• 30% Database Marketing
• 15% Digital Marketing
• 15% Direct Marketing
• 10% Telemarketing
EWA is a communications agency [4] providing consultancy and bespoke communication services. EWA was established in 1981 and became part of the global communication services company WPP Group plc in 1988.
EWA has been operating contact centres,[5] database facilities, campaign management, print and fulfilment services and customer analytics for the past 28 years.
In the early days of EWA various database communication systems were set up for the Ford Motor Company, eventually moving into other aspects of the motor industry including marketing initiatives, event management, sales processing and validation programmes.
Diversification in the early 1990s saw EWA move into other commercial sectors including government (Department of Health, Training and Development Agency for Schools), manufacturing, retail (Adidas, Reebok, Marks & Spencer) and also a particular focus in the automotive industry (Ford Motor Company, Citroen, Nissan).
In each of these environments EWA provided the Customer relationship management practice, campaign management, database development and analysis in a series of bespoke, dedicated communication programmes.
Operations in the year 2008 saw EWA provide a number of customer insight services for businesses including Wiltshire Farm Foods, Lifelong Learning UK, Kraft (Kenco) and DWP (Department for Work and Pensions).[6]
EWA have qualified for a number of ISO accreditations.[7] EWA were accredited for the ISO9001:1994 quality standard in January 1994, which was later followed up with the ISO9001:2000 in 2003. In 2005 EWA were awarded both the Investors in People accreditation in January and the ISO14001:2004 quality standard in September.
EWA are also members of various associations including the Direct Marketing Association (DMA), Chartered Institute of Marketing (CIM), Federation of Direct Marketing (FDM) and Customer Contact Association (CCA).